Privacy Policy
Effective date: March 23, 2026
Midlands Cash & Carry is an FMCG wholesaler. We provide services that are mentioned on our website. As a platform, our clients—including cash and carry businesses and retailers—use our technology to purchase products from our website.
INTRODUCTION
This Policy describes how Midlands Cash & Carry (“our”, “us”, “we”) collects, uses, shares or otherwise processes personal data via our platform and our website:
https://midlandscashandcarry.com
Companies and individuals using the Platform and the Website own their own data, and Midlands Cash & Carry retains limited rights to use Platform Data to run the Platform and provide and improve our services.
When we process your personal data as a controller, the controller is Midlands Cash & Carry Ltd.
CHANGES TO THE POLICY
We may revise this Policy at any time. The latest update date will always be shown at the top. Any major changes will not apply retroactively.
THIRD PARTIES
This Policy applies only to data collected on our Platform and Website.
Our website may contain links to third-party sites. We are not responsible for their privacy practices.
WHAT DATA DO WE COLLECT AND USE VIA THE PLATFORM?
We collect limited technical data and do not intentionally collect personally identifiable information.
This may include:
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Browser type, language, settings
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Device type, OS, version
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IP address
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Device identifiers (IDFA / AAID)
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Location data (if enabled)
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Website/app activity (only when interacting with ads)
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Ad interaction data (views, clicks, etc.)
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Interest or demographic segments (from partners)
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Internet Service Provider (ISP)
HOW DO WE COLLECT DATA?
We collect data through:
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Bid requests
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Cookies and pixels
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Mobile device IDs
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SDKs in apps
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Data shared by partners and clients
HOW DO WE USE THE DATA?
We use data to:
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Serve relevant ads
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Improve user experience
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Analyze performance
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Prevent fraud
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Fix technical issues
WHAT DATA DO WE COLLECT VIA THE WEBSITE?
When you use our website, we may collect:
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Name
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Email address
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Phone number
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Company name
Automatically collected data:
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IP address
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Browser type
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Pages visited
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Date/time activity
HOW DO WE USE WEBSITE DATA?
We use your data to:
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Respond to inquiries
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Offer services
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Send updates and marketing (with consent)
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Improve website functionality
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Analyze user behavior
You can opt out anytime by contacting us.
SECURITY
We use industry-standard security measures to protect your data. However, no system is 100% secure.
RETENTION
We keep your data only as long as necessary for business or legal purposes.
LEGAL BASIS
We process data based on:
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Legitimate business interests
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Your consent
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Legal obligations
OPT-OUT OPTIONS
You can control cookies, tracking, and ads via:
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Browser settings
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Device settings
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Industry opt-out tools
YOUR RIGHTS
Depending on your location, you may have rights to:
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Access your data
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Correct it
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Delete it
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Restrict processing
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Object to processing
To exercise your rights, contact us.
CONTACT US
If you have any questions about this Privacy Policy, contact us at: